Rauw Alejandro

Despacito, a song by Puerto Rican singer Luis Fonsi along with Daddy Yankee was released in 2017. It went on to become the most one streamed music at that period within the space of six months. In 2017, the single Despacito, a mixture of reggaeton and pop has not just brought fresh attention to reggaeton music but also sparked interest in Latin music. Billboard's Top 100 had four songs mostly in Spanish in 2016, compared to two in 2015. At the peak of Despacito's popularity in 2017 however 19 predominantly Spanish songs made it into the Top 100 In 2020, there were 41 of them. Justin Bieber remixed Despacito 2017 as a bilingual rendition. In the following months, several artistes collaborated with Reggaeton's biggest stars such as Drake as well as Bad Bunny with MIA (2018), Madonna and Maluma together with Medellin 2019 By 2020 a few reggaeton stars were complaining about the genre's direction toward the mainstream but a new generation of performers, including Rauw Alejandro, sought to ensure that reggaeton was evolving. Incorporating elements of electronic dance music, as well as other styles was a common procedure.